Experience Florence without worries

With Firenzecard +, in addition to the public transport included, you can take advantage of all the exclusive discounts and promotions from our partners listed here. To receive your free gift or take advantage of the discount, just show your Firenzecard + in the shops and places participating in the initiative. Hurry to enjoy the discounts and promotions reserved for you while you are going around Florence!

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  • 37

    Farmacia Molteni

    The Molteni pharmacy was founded in 1556 and, before it became a pharmacy, it was called the "...
  • 38

    Zecchi Colori Belle Arti

    This historic shop in Florence sells supplies for painters. For classical painting techniques, arts...
  • 39

    Pestelli Creazioni dal 1908

    Pestelli Creazioni was founded in 1908 and creates works of jewellery art handed down from father...
  • 40

    Profumeria Invicta

    In this perfumery, founded in 1946, you can find hair accessories such as combs, slides, rhodoid,...
  • 41

    Casa del Vino di Migliorini

    Casa del Vino, in the heart of San Lorenzo, is a traditional Florentine tavern, where hot dishes...
  • 42

    Cinema La Compagnia

    La Compagnia, the cinema of great stories; a place in the centre of Florence for all those who...
  • 43

    Pizzeria Ristorante Il Grande Nuti

    Il Grande Nuti is a historic eatery and is situated just a few metres away from Piazza Duomo. Here...
  • 44

    Ciao Florence

    Ciaoflorence, incoming tour operator based in Florence, offers to the visitors from all over the...
  • 45

    Enoteca Alessi

    Enoteca Alessi was founded in 1952 by the Alessi family who still owns and works in the large shop...
  • 46

    Pelletteria Artigiana Viviani

    The Pelletteria Artigiana Viviani is the expression of the Florentine and Tuscan craftsmanship in...
  • 47

    Bartolucci - via della Condotta

    The Bartolucci "Incanti" in the heart of Florence, between Piazza della Signoria and Piazza Santa...
  • 48

    Ottica Tulini

    Ottica Tulini, historical shop in the center of Florence specialized in the execution of latest-...