Firenzecard Official Site
Discover the partners Firenzecard

Amorino Gelateria

At Amorino you will find excellent ice creams and sorbets, prepared with quality ingredients and never with anything artificial. In a classic and welcoming environment you can accompany Amorino ice cream with coffee, pastry, chocolate, waffles, crêpes and macaroons filled with Amorino ice cream, an exclusive delicacy now famous worldwide, perfect for decorating our cones in the shape of a flower.

Via del Corso,44/46R,Firenze


Extra Service:The discount is applied only on some products depend on the period of use

Casa del Vino di Migliorini

Casa del vino, in the heart of the quarter of San Lorenzo, is a traditional Florentine tavern, where are served sandwiches of different types, croutons, cutting boards, meats, cheeses, tripe salad, cherry tomatoes slightly spicy with stracciatella. All our dishes can be enjoyed with wines from all regions of Italy.

Via dell'Ariento,16rosso,Firenze


Extra Service:discount applied on Tuscan wine bottles

Eataly Firenze

Eataly is about eating Italian food, living the Italian way. Our goal is to demonstrate that high-quality Italian products are at hand and to communicate faces and stories of people and companies who make the best Italian high quality food and wine. We offer the best artisan products at reasonable prices, courses, events and food/drink tasting to discover the Italian Excellence.

Via De Martelli,22 R,Firenze


Extra Service:Discount at the Pizza & Cucina Restaurant.

Enoteca Alessi

Enoteca Alessi was founded in 1952 by the Alessi family who still owns and works in the large shop, cellar and wine bar! You can buy confetti, chocolate, candies, liqueurs, spirits, wines, vinegars and balsamic vinegars, extra virgin olive oil and much more! You can also order and we will take care of shipping all over the world.

via delle Oche,27,29,31,Firenze


Extra Service:discount on wine bar menu

Hard Rock Cafe Firenze

The glamorous style and the soul of the Cinema Gambrinus meet the Rock 'n' Roll atmosphere in a unique architecture in the world. You can enjoy fresh products, prepared with ed raw and homemade ingredients, including a succulent ion of legendary Burgers (also Chianina beef burgers), the Smokehouse menu, the American breakfast, Happy Hour, Live Music, and the merchandise for collectors.

Via de' Brunelleschi (Piazza della Repubblica),1,Firenze

Gift:free Hard Rock gift with a minimum spend of 35€ in the Rock Shop
Extra Service:Discount on food & beverage excluding alcohol

L' Antica Pizzeria da Michele Firenze

In the heart of Florence, in front of the Mercato Centrale, you can taste the most famous Pizza in the world. From 1870 Condurro's family carries on the tradition of the real Neapolitan's Pizza, the secret of this success, is the use of the natural ingredients and the ancient method of levitation

Piazza del Mercato Centrale,22R,Firenze

Gift:With the purchase of a package of typical Tuscan spicy oil, another free package

La Bottega del Chianti

In the shop you can find a lot of products: handmade copper, olive wood made in Tuscany (cutting, ladles, graters), olive oil creams, wines and extra virgin olive oil from the Chianti region, souvenirs, objects and jewelery dating back to 1950/1960, objects hand-painted ceramic of Montelupo. You can also taste fresh products like seasonal fruits and vegetables, typical bread with cold cuts and pecorino from the Chianti area.

Borgo SS. Apostoli,41 rosso,Firenze

Extra Service:10% discount on gifts

La Bottega della Frutta

La Bottega della Frutta since 1912 offers in an amazing store the best food. Very good fruits and veggies, wines, very selected cheese, oils, vinegar, liquors, spices, traditional cakes, chocolates, teas, coffee, cookies, jams, anchoives, tuna fish, pasta, rice, legumes, soft drinks, milk, butter, yogurt and many other products. Baskets and other objects to pack unique and fun fabulous gifts.

Via dei Federighi,31/R,Firenze


Extra Service:Discount valid only on vinegars

Museo Bottega di Antonio Mattei

In May 2018 was opened in Florence the Antonio Mattei Museum and Shop, a Florentine house of the historic biscuit factory founded in Prato in 1858.In the central Via Porta Rossa, one step away from the streets of the elegant Florentine shopping, it is possible to taste the fresh products and the traditional biscuits with almonds of Antonio Mattei served by Vin Santo or coffee.

Via Porta Rossa,76/r,Firenze

Gift:Shopper with Antonio Mattei print, over € 30 of purchase

Pasticceria Sieni dal 1909

Antica Pasticceria where you can taste excellent desserts from the Florentine tradition and more.

via S.Antonino,54/r,Firenze


Extra Service:Discount on takeaway products

Pizzeria Ristorante Il Grande Nuti

Il Grande Nuti Pizzeria Restaurant is a historical restaurant and is located a few meters from Piazza Duomo. Here you can enjoy pizza and many specialties of typical Tuscan cuisine. The menu offer many pizzas cooked in a wood oven, with the specialty of calzone; Tuscan wine and Florentine steak. The restaurant has a large hall so it is also suitable for groups.

Via Borgo San Lorenzo,22/24,Firenze

Gift:1 welcome cocktail
Extra Service:Discount on the menu à la carte

Ristorante Pizzeria Buca Niccolini

The restaurant is a real hangout at the heart of Florence’s historical centre and it distinguishes itself by an ancient, traditional florentine cuisine. Past and present inspire its dishes and the great choice of wines. The restaurant is frequented by spectators and artists from the nearby Niccolini Theatre.

Via Ricasoli,5/7R,Firenze

Gift:small taste of Limoncello at the end of the meal

Ristorante S.Elisabetta-Osteria della Pagliazza-Tower bar-Hotel

The Hotel Brunelleschi offers you the wonders of the Tuscan cuisine : you can enjoy the delicacies of the Tuscan cuisine at the Osteria della Pagliazza; the Restaurant Santa Elisabetta offers you a combination of traditional and innovative dishes from the Italian cuisine; at the Tower Bar you can sip your favorite cocktail or one of our creations and you can taste finger foods or our homemade ice

Piazza S. Elisabetta,3,Firenze


Robiglio - pasticceria e ristorante

Historic cafe and restaurant since 1957 between the Duomo and Piazza della Repubblica. It has preserved its traditional character with internal rooms set in a medieval tower and outdoor patios. We offer a choice of regional pastries, biscuits and a traditional, innovative and creative cuisine. On the sixth floor our panoramic rooftop "View on Art".

Via dei Tosinghi,11,Firenze


Extra Service:Discount on a minimum cost of 10€ for restaurant and pastry

SimBIOsi Organic

SimBIOsi is an organic restaurant, from pizza to homemade pasta. Organic quality ingredients from Tuscan farms: wholemeal flours, biodynamic cheeses, handmade salami and many vegetarian choices.

Via De' Ginori,56-60R,Firenze