The exhibition traces the extraordinary cultural era of 1980s Florence, a time when the city emerged as one of Europe’s most vibrant creative hubs, influencing music, theater, fashion, design, the visual arts, and lifestyle.

Through archival materials, original documents, imagery, soundscapes, fashion, design, and installations, "Florence Calling" brings back the creative energy of a decade that helped redefine the city’s cultural identity, bridging the gap between memory and the present day.

Far from merely celebrating the past, the exhibition offers a participatory, multisensory experience that captures the creative ferment of Florence’s New Wave era. Immersive environments—featuring light, sound, imagery, and installations—evoke the spirit of the times, while young performers and contemporary artists reinterpret its aesthetic languages, offering new perspectives to generations who did not experience that era firsthand.