Ferdinando Sarmi New York – A fashion journey from Florence to Fifth Avenue
For the first time, an exhibition dedicated to the great, New York-based Italian couturier who designed splendid gowns for the leading film stars between the 1950s and 1960s, including Audrey Hepburn, Marilyn Monroe, Marlene Dietrich, Barbra Streisand, the Duchess of Windsor. Sarmi was "discovered" by Elizabeth Arden, who brought him to New York to head her brand's fashion line.
The designer created magnificent gowns for major film actresses during the 1950s and 1960s.
During the golden years of Fifth Avenue, the 20th century’s most famous women placed their look in the hands of Ferdinando Sarmi, a fashion designer who succeeded in giving American high society a touch of Italian flair.
The exhibition, the first of its kind, displays a selection of the designer’s iconic gowns, placed alongside items from the Fondo Sarmi holding at the Museum of Costume and Fashion as well as period accessories that recreate the cultural and worldly climate of New York of the 1950s and 1960s.
The designer created magnificent gowns for major film actresses during the 1950s and 1960s.
During the golden years of Fifth Avenue, the 20th century’s most famous women placed their look in the hands of Ferdinando Sarmi, a fashion designer who succeeded in giving American high society a touch of Italian flair.
The exhibition, the first of its kind, displays a selection of the designer’s iconic gowns, placed alongside items from the Fondo Sarmi holding at the Museum of Costume and Fashion as well as period accessories that recreate the cultural and worldly climate of New York of the 1950s and 1960s.
Access notes:
To access all the museums in Palazzo Pitti, Firenzecard holders must go to the Ammannati courtyard inside Palazzo Pitti and collect a coupon valid for access to all the Pitti Circuit museums. This coupon must be kept for the entire validity of the card.
Free admission every 1st Sunday of the month.
Last admission one hour before closing.
Photo gallery



